05
D2C Eyewear
Omnichannel D2C Eyewear
Chasma99.com
Omnichannel value eyewear — chashma99.com
Executive Overview
The legacy business, rebuilt for a new customer. Chasma99 takes the everyday Hindi word for spectacles and attaches it to transparent pricing, in-house design and a digital-first storefront — quality eyewear with nothing hidden behind the counter.
Genesis
⚜ Innovating outside the legacy framework
- • Aayush Agrawal's independent leap — the freedom to build beyond the operational boundaries of the family setup, while staying with his core passion for eyewear.
- • Chashma — chosen for instant recall, so the everyday word for spectacles becomes the brand.
- • 99 — a value-pricing model where key SKUs end in 99, making quality eyewear accessible and priced in the open.
- • chasma99.com — built digital-first, integrating e-commerce, social and retail into one experience.
Design and D2C
⚜ From reseller to maker
- • Frames designed in-house, with custom job-work and factory-level manufacturing under direct quality control.
- • Trend-driven collections aimed at youth culture, while moving older customers away from dated frame choices.
Footprint
⚜ Proven at home, expanding outward
- • First flagship launched at Nala Road, Patna — the state's optical hub — to build traction on home turf.
- • Four stores in Patna and one in Ranchi, followed by expansion to Kanpur & Lucknow, following strong response and proven unit economics.
- • Actively expanding into metros and Tier-2 cities across India.
"The legacy business, rebuilt for a new customer — quality eyewear with nothing hidden behind the counter."
Operating Principle • Agrawal Group
Performance & Metrics
5+
Stores across Bihar, Jharkhand, Kanpur & Lucknow
Online
chasma99.com digital-first
D2C
In-house design & manufacturing
National
Expanding into metros & Tier-2 cities
Leadership: Aayush Agrawal
Location: chashma99.com / Patna & Ranchi Stores
Parent: Agrawal Group
Discover the Complete Agrawal Group Portfolio
View all nine ventures operating under one unified family legacy.
